Chiropractic Lead Generation & What You Can Learn from Obama

Is Obama Good at A Lead Generation? Yep. Probably Better than You.

Would it shock you if I said that: Obama is an email lead generation master? If you go to http://whitehouse.gov right now, here is what the White House home page looks like. It is a squeeze page asking for your email!

If You Don’t Give Up Your Email, He Tries Again!

Unbeknownst to you, the first time you visit the White House website, he cookies your internet browser. Then, on your second visit to the White House website, if you haven’t given up your email address yet, he presents you with a Second Squeeze Page asking for your email! This time he changes it up and makes it more personal by placing the Email Optin box directly next to a photo of Obama — even his eyes are “pointing” in the general direction of the Email Box submit button. Hmmm… coincidence? Check it out!

Oh — But That’s Not All!

He cookies you again. On your third visit, he assumes you aren’t giving up your email, so he stops displaying Squeeze Pages and sends you forward to the “regular” White House website. Here is what you will see the third time you visit his website:

Question — Is Obama Better at Lead Generation Than You?

I love clients who try to tell me that sending leads and patients to an email Squeeze Page is “unprofessional.” I can now forever present them with the ultimate proof now — I get to now say, “Oh yeah? You think building an email list is too unprofessional for you? Hmmm, well have you ever heard of the President of the USA? Well you must think he’s an unprofessional dumb ass, because he puts you through not one, but TWO squeeze pages when you visit his site.”

(I just love it when I’m right.)

Lessons You Can Learn from Obama:

    • Build a Damn List! Say what you will about Obama, but you must admit he is very much aware of and seems consistently focused on the goal of building a list of eager followers. On my private membersite PracticeBuildingCenter.com, I constantly pound the table encouraging our members to aggressively capture patient emails AS WELL AS building a small army of lead generation sites to generate leads which can then be converted into Booked Appointments through strategic email follow up.
    • Focus on Platforms to Control Audiences & Lists. I have a long term client who still doggedly refuses to create a Facebook Fan Page or Twitter, because he’s convinced there’s no value in it. What he is missing, is that it’s simply another way to build a list! During the Presidential race before becoming President, Obama masterfully collected millions of leads and built an enormous Herd of Followers (lists!) using Twitter and Facebook. When he needed his followers to take action, he used his Platform & Lists to get millions to take actions that eventually swept him into office
    • Multiple Efforts to Capture Email. Look — If your own President recognizes the value of repeated attempt to build an email list, and you aren’t, what does that tell you? ‘Nuff said. When I launched this ChiroBullets.com blog, I installed a custom script that could “tell” when a first time visitor arrived – and it would gently whisk them off to display our Squeeze Page first shown on this page here. Then every visit after that, it displays the blog or the URL they are trying to access. Go try it now. Hop on a computer that has NEVER visited this blog before, and try to access this article. It will “magically” see you’re a first time visitor and whisk you off to our squeeze page. Hmmm… sound familiar?
    • Use email automation tools. If you’re not using an email management tool, you’re just plain nuts. Get out of the Do It Yourself mindset. A good email management tool will make you 10x’s what it costs. The only tool that we recommend to clients — and I’ve tried them all and this is the best — is called Aweber which you can visit by clicking here.

Take a page from Obama’s playbook — and aggressively build those lists: Email Lists, and on platforms like Twitter & Facebook. “He who hath the bigger list wins.” For proof we need look no farther than Obama.

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15 Responses to Chiropractic Lead Generation & What You Can Learn from Obama

  1. Christopher Vogelmann January 26, 2012 at 8:42 am #

    Great post, Ben! Yes, I’m listening and I do care. 🙂

    Obama and his team are masterful in building lists and engaging his raving fans. Those were tremendous examples of capturing contact information to build greater rapport.

    Whether you like the President or not, you’ve got to admit that he’s got his eye on the ball and knows how to mobilize his audience.

    Keep up the fantastic posts!

    Your raving fan,

    Dr. V.

    • Ben Cummings January 26, 2012 at 9:00 am #

      Yeah – the guy is VERY good at list building and SMART use of building up social media lists which he expertly exploits. Gotta love it. I am a staunch Libertarian and freedom rights advocate, so I don’t necessarily agree with his politics, but really who cares — the guy is pretty damn savvy marketer which I admire.

  2. Steve Smiley, DC January 26, 2012 at 9:52 am #

    I’m currently using aweber for a few of my sites…how many times would you recommend sending follow-up emails Ben? Until they opt-out or join whatever you’re marketing?

  3. Hal January 26, 2012 at 10:57 am #

    gotta try some of this….very cool and I liked the designs the Pres used for the sqeeze pages. Go figure…he is good at sqeezing…who knew… 😉

  4. Matthew January 27, 2012 at 10:51 am #

    He may be a great marketer but I still think he’s an unprofessional dumbass, but that’s another story!

    • Ben Cummings January 27, 2012 at 12:57 pm #

      Let him have it Dr Durham! 🙂

    • Casey August 14, 2012 at 3:37 am #

      I come here to learn new innovative tips and tricks for marketing. Can we please focus on the message here, and keep your personal disrespectful opinions to yourself…..Great one Ben!!!!!

  5. Charles Hecht January 27, 2012 at 4:14 pm #

    Wow! I always knew there was a purpose to capture emails, just nothing quite like this! Thanks for another great article and motivation to move forward. Have a great weekend.

  6. Justin Wheeler January 29, 2012 at 5:30 pm #

    Obama is pretty awesome at his marketing, whatever one might say about him as President! Remember he was Adages Marketer of the year back in 2008.

    Personally I am completely enamoured with the Obama Squeeze page… So much so that I created a WordPress plugin to allow WordPress users to do the same thing. I have attached a link to my comment, which I hope is allowed… Let me know if you have any questions!

    • Ben Cummings January 30, 2012 at 7:12 am #

      Pretty cool plugin. Love the domain name too 🙂

      Ben

      • Justin Wheeler February 8, 2012 at 9:14 pm #

        Thanks Ben, Have to say that I am really pleased with the way the plugin is working on some of my websites.

        We have tweaked it slightly so it does a couple of things different to the Obama Squeeze Page, Most notably it will allow you to assign a squeeze page to work with any page or post of your blog.

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Ben Cummings