How To Create A Daily Online Newsletter For Patients

I made a short Video Tutorial showing how to create a daily online newsletter for patients and why it is excellent for lead conversions and getting patients.

On this edition of ChiroBullets, you will learn how to create a professional looking Daily Newsletter that is free to setup, runs by itself, and generates excellent daily content for you without you having to do much of anything. This is known as a “Curation Blog”. Once you set it up, you never have to mess with it again.

Here is a sample Daily Newsletter that I created for this video:
http://paper.li/drjoeblock/1324320998

On this video you will see how easy it is to set up your daily newsletter:


(Note: You can also view this video in full-screen mode)

Step 1. Sign up for a free account at Paper.li

Register here:
http://paper.li/

Step 2. Create your daily online newsletter like the demo site that I created.

Step 3. Post Daily on Twitter to Drive Traffic to Your Daily Newsletter.

Step 4. Promote Your Daily Newsletter in Outbound Emails to Patients & Leads With an Email Signature.

Step 5. Drive traffic With a Daily Facebook Fan Page Post

OPTIONAL: Step 6. Promote your Daily Newsletter using SocialADR

I wrote a review and analysis of this excellent Social Popularity tool which you can read about it here.

In Conclusion

Using Paper.li to create a daily newsletter brands you as an expert and leading local voice. Why is that critical? With the plethora of chiropractic competition, you need a method to rise above the pack and make it obvious to your leads and patients that are “the” local expert in the arena of chiropractic care. Of course, it is tacky and ineffective to just come out and say “I’m the leading expert, look at me!” – however you can indirectly communicate extreme expertise and positioning using tools like the Daily Newsletter. The best part is that once you set it up, there is very little work left to do.

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24 Responses to How To Create A Daily Online Newsletter For Patients

  1. Laurence Tham January 5, 2012 at 8:35 am #

    Ben
    This is an awesome idea… I can’t wait to check this out. Being an expert in this day and age is the key positioning strategy as a chiropractor or any other health professional. Great suggestion Ben.

    • Ben Cummings January 5, 2012 at 10:25 am #

      Thanks. I agree that it is truly all about your “POSITIONING.” Really if you think about it, we often don’t make it easy for consumers to make a firm decision about which doctor is “better” for them. So one secret is to INDIRECTLY get them to feel extremely high confidence levels in your expertise over another. Done properly, they will gravitate to YOU as “expert” and believe it was there idea.

      This is a much more powerful approach than proclaiming overtly you’re the top expert. Better to gently guide them to the conclusion on their own, and you will find MUCH greater case acceptance, referral rates etc.

      Ben

  2. Davy January 5, 2012 at 9:49 am #

    Great idea. I am going to start today! Thanks for the info.

    • Ben Cummings January 5, 2012 at 10:26 am #

      Thanks Davy! Make sure you pick your Twitter “follows” properly, otherwise your Daily Newsletter could be full of content you don’t want to appear.

      Ben

  3. Lloyd January 5, 2012 at 10:28 am #

    Awesome! I get Joe Rogan’s dally newsletter and this is the EXACT service he uses. It is instant credibility in my eyes since Joe has one of the most popular podcasts and has large resources, he can use anything and uses paper.li Thanks Ben !!!

  4. Matthew January 5, 2012 at 11:44 am #

    Do yourself a favor and sign into paper.li with your twitter account and not your Facebook account. Works much easier for the “sync” part. Great info as always Ben. I love anything autopilot.

    • Ben Cummings January 5, 2012 at 4:36 pm #

      Great point.

      Also, I STRONGLY suggest opening a brand new twitter account, that is used SOLELY for the purpose of syncing with your paper.li site.

      Makes things light years easier.

  5. Dr. Michael Beck January 5, 2012 at 12:53 pm #

    Hey Ben, I like the new blog. Looks good.

  6. Jan January 12, 2012 at 6:55 pm #

    Just watched your video on how to put together a Daily Newspaper and how to set it up. It was fast, easy and looks fantastic. What a great idea and it looks like I spend hours putting it together everyday when I don’t have to do anything-totally turnkey! Can’t wait to promote it in my practice and in my town.

    Great material, thank you!

    • Ben Cummings January 12, 2012 at 7:12 pm #

      Thanks for the kind words. This is a great strategy and takes very little time.

      Ben

  7. Shaun January 13, 2012 at 1:14 pm #

    I found that I didn’t need to create a new twitter account. Instead, I chose NOT to retweet people I’m following. I hand selected which of my followers that I would like to include content from in the paper, and included them. I think the paper limits your sources of content to 10. So it worked out fine, and I was able to keep everything under one account.

  8. Lloyd January 16, 2012 at 10:53 am #

    Literally took me less than 5 minutes to set up and not even joking, I posted it on Facebook and got almost instant positive feedback and people joining, way cool….thanks Ben !!

  9. Dr. Mike Wild January 25, 2012 at 8:29 am #

    Ben, I love the ChiroBullets idea! Short, sweet, and content-rich…I would have expected no less from you. As one of those who are still in the dark ages, I needed to enlist my son to help me get a twitter account set up properly, but I think I’m gonna love the hands-free aspect of this daily paper concept.

    One thing I’m not clear on: how do I get the shortened address link to the blog/paper, and does it absolutely need to be shortened?

    • Ben Cummings January 25, 2012 at 10:46 am #

      Thanks Mike for the kind words – glad you’re liking ChiroBullets.

      I am unsure what you mean about the shortened address? Do you mean for posting on twitter? If that is what you mean, use a free link shortening service called Bitly – found here: https://bitly.com/

      Ben

  10. Mark January 29, 2012 at 9:39 am #

    Ben, thanks for this powerful marketing and educational tool. You are the man!

  11. Dr. Tanya English March 1, 2012 at 10:53 am #

    This is great. And with Hootsuite it will be even easier than you showed here! Thanks so much!

  12. Natasha Barnes April 23, 2012 at 1:01 pm #

    Awesome! I’m signing up right now! This is exactly what I was setting out to do today. Thanks, Ben!

    • Ben Cummings April 23, 2012 at 5:32 pm #

      Excellent glad you liked this strategy!

      Ben

  13. Brian Ruggiero March 8, 2013 at 8:26 pm #

    Awesome Ben the energy you share is infectious. The intestinal fortitude is a lost Art. No fear is what I see in these helpful hints.. Refreshing in an era of customer NON-SERVICE.

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