I made a short Video Tutorial showing how to create a daily online newsletter for patients and why it is excellent for lead conversions and getting patients.
On this edition of ChiroBullets, you will learn how to create a professional looking Daily Newsletter that is free to setup, runs by itself, and generates excellent daily content for you without you having to do much of anything. This is known as a “Curation Blog”. Once you set it up, you never have to mess with it again.
Here is a sample Daily Newsletter that I created for this video:
On this video you will see how easy it is to set up your daily newsletter:
(Note: You can also view this video in full-screen mode)
Step 1. Sign up for a free account at Paper.li
Step 2. Create your daily online newsletter like the demo site that I created.
Step 3. Post Daily on Twitter to Drive Traffic to Your Daily Newsletter.
Step 4. Promote Your Daily Newsletter in Outbound Emails to Patients & Leads With an Email Signature.
Step 5. Drive traffic With a Daily Facebook Fan Page Post
OPTIONAL: Step 6. Promote your Daily Newsletter using SocialADR
I wrote a review and analysis of this excellent Social Popularity tool which you can read about it here.
Using Paper.li to create a daily newsletter brands you as an expert and leading local voice. Why is that critical? With the plethora of chiropractic competition, you need a method to rise above the pack and make it obvious to your leads and patients that are “the” local expert in the arena of chiropractic care. Of course, it is tacky and ineffective to just come out and say “I’m the leading expert, look at me!” – however you can indirectly communicate extreme expertise and positioning using tools like the Daily Newsletter. The best part is that once you set it up, there is very little work left to do.