A growing body of scientific research shows we have only 20 minutes total with a patient.
Psychologists are proving — and there is a mound of research and peer reviewed studies backing this up — that the typical attention span of a human being is exactly 20 minutes.
Below you will find a detailed video explaining the Attention Span “Sweet Spot” and some ways to deal with this inside your chiropractic practice.
To explain the attention sweet spot in greater details, along with suggested Fixes to this problem in the case presentation, I made this video for you:
Are You a Counter-Productive Doctor?
If you are with a new patient and taking LONGER than 20 minutes – total, from check in to check out – then the research proves that your actions are counter-productive and you get diminishing returns.
We’ve long said, “While the doctor believes that “More Time Per Appointment = Good Service”, this is the exact opposite from what patients believe. Patients believe that “Less Time Spent In Any Doctors Office = Great Service.”
Tortuously Long Case Presentation & First Visit?
Now think about this.
We only have 20 minutes total to process (get in and get out) that new patient.
* The check-in process
* Waiting in the lobby
* Greeting the patient
* Explaining and performing the Exam
* Taking xrays
* Doing adjustment and therapies
* Explaining the case presentation
Eben worse is the doctor that attempts to stretch this out over 1-3 visits! In the patients mind, this equals really poor and time-wasting service that is unprecedented in all his prior experiences with doctors.
Dentists don’t milk this over three days. Podiatrists don’t either. In fact… does any other profession jerk around the patient over 2-3 days so as to soften the blow of the case presentation? No — such behavior is exclusive to certain DC’s, and I have been showing for years that this is a VERY poor long term strategy, because it rots away your “Practice Equity.”
And now, the “Attention Span Sweet” research proves that this is a poor strategy anyway.
Well I would re-watch my video because I detailed some of the proven methods that we teach to “compress” the first visit/case presentation down dramatically, with no diminishment in results. In fact, the result is an INCREASE in case acceptance when am emphasis is placed on giving the patient what they want — a visit UNDER 20 minutes.
Food for thought.